V1.0 · Brand System · 2026
Brand
Guidelines
A one-page reference for how Sunday Collective looks, sounds and moves. Use it as gospel, not as a suggestion.
01 — Logo Mark
The Mark
An unbroken curve — a stylised S that reads as an infinity loop. It stands for the continuous, quiet work of building a brand. Always sits on a solid field. Never rotated, sheared, or recoloured outside the palette.
02 — Typography
Make it
stand out.
We're a small studio doing careful work for brands who'd rather be memorable than everywhere. Sundays are for the things worth making.
H1 Display
clamp(4rem, 12vw, 12rem)
Anton
H2 Section
2.5rem — 4rem
Anton
Body
1rem / 1.5
Inter
03 — Colour
Ink
Primary / Text
#1E1E1E
Bone
Surface
#F8F8F6
Fog
Accent
#D9D9D9
Graphite
Signature Highlight
#2D2D2D
Monochrome first. Ink on Bone is the default composition. Graphite (#2D2D2D) is reserved for signature moments — the outlined word in a headline, a hover-state whisper.
04 — Principles
Editorial, not decorative
We compose like a magazine. Whitespace is a design element. Typography carries the weight — not ornaments.
Confident restraint
Monochrome by default. When we pull a lever, we pull it hard. One accent moment beats five polite ones.
Motion with intent
Animation reveals hierarchy and rewards attention. Never for its own sake. Never sluggish, never busy.
Human voice
Direct. Warm. A little dry. We write like we talk — like a Sunday morning conversation, not a pitch deck.
05 — Voice
We say
- "Let's make something worth making."
- "We keep it tight."
- "Confident, not loud."
We don't
- "Synergise your digital transformation."
- "Best-in-class solutions."
- "Disrupting the space."
Questions about how to apply the system? Every rule here bends for a good reason — talk to us first.
hello@sundaycollective.info →